Measurement Analytics

Managing reputation risk, lifting business performance

CEOs bear the primary responsibility for managing a company’s reputational risk and performance, yet many executives admit to not knowing how to measure reputation in the first place.

Reputation Leaders takes a rigorous approach to tracking and building a reputation, bringing hard numbers to a ‘soft science’. We quantify the perceptions and gaps around reputation to deliver recommendations that link reputation to business outcomes; such as the employer of choice, customer advocacy, positive media, investor support and regulatory licence to operate.

From multiple sources, we measure reputation using key metrics:

Stakeholder perceptions vs expectations

Company reputation vs peer competitors

Reputation attributes driving performance

We measure the impact of Thought Leadership to show the value:

Enhanced stakeholder reputation

Perception of expertise across audiences

Pipeline meetings / leads generated

Media coverage and positive sentiment

Ownership and share of voice in online conversations

Our clients showcase the results of our thought leadership research at WEF Davos and similar forums

Informing decisions using deep analytics and insights

Reputation Leaders use the latest analytics and machine learning tools to investigate, analyse and recommend data driven insights for clients to action. We integrate primary research, desk research, media tools and expert opinion to inform reputation, brand positioning and communications holistically. We conduct primary research in over 80 countries around the world. We identify issues and conversation using tools that access over 300,000 online sources from 205 countries in 87 languages.