Our Values

Business must be a force for good in the world. At Reputation Leaders we not only believe this statement, but we act on this belief.
Our Purpose:

We build reputations that last.

Our Reputation Leaders Way:

We build reputations that last by helping our clients be a sustainable force for good in the world.

Our values:

Peoples and principles first: We pursue projects with socially minded businesses and organizations like The Purpose Collaborative and Concern Worldwide, whose care for humanity matches our values. We invest in our people’s careers and growth, encouraging them to pursue their values and interests so that we are doing good together. We consider the viewpoints of all stakeholders to build a holistic understanding of brand reputation.

Excellence and Beyond: Our thought-leading research takes on the pressing business and social issues of the day, giving our clients an industry-leading voice that differentiates their brand and builds their reputation. We collaborate willingly with our clients, going deep to understand their business. We employ decades of research experience to deliver actionable insights leading to positive change and communication. Whether a multi-market, multi-phase global study or a flash poll, Reputation Leaders delivers industry-leading work bespoke to an organization. Every client and project is worthy of our senior-level experience and counsel.

Integrity: As a Christian businessman, Laurence Evans has built Reputation Leaders on Christian values such as fair pricing, honest counsel, and ethical and transparent research. Since all people are created in God’s image, we do not discriminate on account of age, sex, gender, race, ethnicity, or religious beliefs.