Our Team

Laurence Evans

Laurence is  CEO of Reputation Leaders and a global thought leader on how to positively build trust and reputation.

Laurence works with C-suite executives and heads of corporate communications to inform and measure reputation strategies for clients such as Unilever, Toyota, PepsiCo, PayPal, Pampers, ManpowerGroup, United Technologies, Unisys and Chobani.

He has been senior counsel on award winning thought leadership such as the Edelman Trust Barometer, Dove Real Beauty, Unilever Dirt is Good, ManpowerGroup’s Women in Leadership, Millennials at Work; Unisys Security Index.

Prior to starting his own consultancy, Laurence Evans was President of StrategyOne, the market research firm of Edelman, the largest public relations firm. He was senior counsel on Edelman’s Trust Barometer, a global study on trust across 33 countries.

His insights on corporate trust have been published in FT, Economist and AdAge. He was named one of 2016 Top Thought Leaders in Trust by Trust Around the World. He has been a guest speaker at OECD.

With Laurence as President, StrategyOne, led a fourfold growth in the firm from 2006 to 2011 to become a Honomichl Top 50 research company with $16 million in worldwide billings, 9 global offices and 80 employees.

Prior to joining StrategyOne, Laurence was SVP with polling firm Penn, Schoen & Berland Associates in New York.

Prior to joining PS-B in 2000, Laurence was an international General Manager for 19 years at Caltex Corporation, owned by Chevron.

In his role as GM of Strategic Asset Management, he managed a $1.6 billion portfolio of marketing assets and a team of 90 across 9 countries, including SE Asia, NZ and Southern Africa.

Laurence is a Fellow of The RSA. He holds a Master of Business Administration from the London Business School and a Bachelor of Chemical Engineering (Hons) from the University of Canterbury in Christchurch, New Zealand.  He is a member of ESOMAR – the global association for the market research industry

+44 (0) 7808 079994
+1 (646) 480-0399

David Lyndon
Head of Operations

David Lyndon has worked with Reputation Leaders for the last 7 years. Based in Istanbul, he works internationally as Head of Operations, managing the RL team; using his project management, technical and market research skills to deliver high-quality, on-time, cost-effective insights.

David believes that the greatest insights are drawn from analysis where primary and secondary research, and qualitative and quantitative research intersect. Applying the right methodology, analysis and reporting to each client and outcome aim is essential to maximizing the impact of research.

David works with some of the world’s largest brands to support their thought leadership and marketing needs. Among them are household names like Unisys, ManpowerGroup, Mendix, Chobani, Mercer, Prudential, Unilever, Oral-B, Braun, and Sonos.

David speaks English and Turkish, and has lived for over 10 years in each of the UK, the US and Turkey.

David holds a Bachelor of Software Engineering (Hons) from the University of the West of England.

+44 (0) 2081 232-140

David Evans
Research Analyst

Using media analysis, David works with clients to identify the key issues driving online conversations around their brand. This forms part of the context and understanding that we take into our thought leadership research.

Through cutting-edge secondary research and advanced data analysis, David helps clients identify opportunities to engage with stakeholders, generate topical thought leadership, and make relevant contributions to stakeholder conversations critical to their brand or corporate reputations.

Unisys, ManpowerGroup, Chobani, Oral-B, Sonos, and Pampers are among the clients that David has supported.

Outside of his work with Reputation Leaders, David works in the arts as a dance artist creating mixed medium dance work for the gallery and stage.

David holds a Bachelor in Art & Philosophy (Hons) from the University of Reading.

Dominique Cook
Senior Researcher

Dominique is a market research professional with 20 years experience in qualitative and quantitative international research.

Before joining Reputation Leaders, Dominique was Research Lead for Edelman Middle East, based in Abu Dhabi, where she worked both locally and internationally on strategic business and reputation research for a number of key clients in the region.

Dominique started her career with 10 years working in Market Research in London, as an in-house Research Manager for the Customer Insight Unit of the UK retailer Marks and Spencer, for London-based agency, FDS International, and at the global agency Synovate.

Her experience covers consumer and B2B research for clients as wide-ranging as Honeywell, Hologic, the House of Commons, OFT, DWP, Pfizer, Shell and Transport for London.

Dominique holds an MA (Hons) in Philosophy from the University of Edinburgh and a Professional Diploma in Marketing from the Chartered Institute of Marketing

Harry Morris
Project Manager

Harry is an experienced quantitative researcher. He previously worked as a Research Executive at Kantar Insights working on global accounts including Unilever, Heineken and The World Gold Council. His experience covers multi-country studies on brand strategy, innovation and communications.

Harry combines engaging story-telling with detailed data analysis to generate thought leadership and communicate insights. He runs projects end-to-end from research design to analysis and insights.

Harry holds a BSc in Neuroscience from the University of Manchester where he interned in decision modelling and produced a final-year project on cardiac nerve firing. He remains well versed in psychological and neuroscientific research.

Harry is a dedicated traveler and a trained mixologist.  He speaks conversational Spanish.

Kiia Uusitalo
Project Manager

Kiia is a Senior Researcher at Reputation Leaders. She has an academic background in psychological research, holding an MSc in Research Methods of Psychological Science from the University of Glasgow. She has also worked on academic research projects ranging from leadership preferences to mental health.

At Reputation Leaders, Kiia applies her background in rigorous research design and robust statistical modeling to market research. She combines careful data analysis with story-telling to produce actionable insights for brands and organizations.

Kiia has also co-authored three journal articles on attitudes towards minority groups and has taken part in various conference proceedings. Outside of her work at Reputation Leaders, she volunteers as a member of a disability-focused research group. She speaks Finnish and Swedish.

Sophia Psychari
Junior Researcher

Sophia is a Junior Researcher at Reputation Leaders. She has a background in Corporate Communications and Public Affairs, with a focus on the natural resources sector and the sustainability concerns that are associated with it. She has previously worked on the communications strategy of a large UK industrial firm, as well as participating in parliamentary meetings for the UK steel industry.

Sophia holds a Bachelor of Arts (Hons) in International Relations from King’s College London and a Master of Arts in International Political Economy from the same university. Her academic background has allowed her to conduct rigorous research across different fields in the Humanities, including Politics, Economics, Journalism and International Affairs.

Apart from her academic and professional background, Sophia is a certified Integrative Nutrition Health Coach. She speaks French and Greek.