Thought Leadership

At Reputation Leaders we use global-scale primary and secondary research, combined with great storytelling, to help companies create fresh, credible, influential thought leadership.  Our aim is to help you produce content which causes people to think about your brand positively and differently, giving you a leading voice and differentiated point of view in your industry.

>>> Consider Thought Leadership with Reputation Leaders

The business case to create your own Thought Leadership is compelling.

We can help you get it right.

Reputation Leaders can help you regardless of where you are on your Thought Leadership journey.  Whether you are new to it, or you already publish your own content, we are here to challenge your ideas and help you stay focused on what will make you stand out.

Quality Research.

Original Insights.

Original Thought Leadership requires skill and effort to achieve.  Our recent research with top US executives on what they look for in excellent Thought Leadership Research revealed that there are clear do’s and don’ts  >>>

Our Approach

the context
Preliminary research
Discovering the
Building the
Further research
Engaging the
Delivering findings
Leading the
Follow-up activities

Our Global Clients

We are the trusted research partner, and official approved supplier, to global brands developing powerful Thought Leadership at the leading edge of industry and innovation.

ManpowerGroup: Women in Leadership

When ManpowerGroup wanted to push the conversation on women in leadership forward they partnered with Reputation Leaders to produce a piece of thought leadership that not only observed and reported on the disparity between men and women in business leadership, but also had clear prescriptive steps to take based on ManpowerGroup’s own journey toward gender parity. As well as hearing from business leaders across the globe, Reputation Leaders also helped ManpowerGroup leverage their own leaders, gaining insights internally to inform the final steps to parity.

97% of Millennials believe they will achieve gender parity but they are cautious – it will take them longer than 20 years.

“I had to develop a different mindset. It didn’t come easily but a lot of my senior managers are of different genders and generations. I had to learn to trust and look at outputs, not time on the phone or time spent talking to people. We have to be prepared to change.”
– Male Established Leader, ManpowerGroup, Europe

The report, Seven steps to conscious inclusion was revewed by Jonas Prising, ManpowerGroup CEO and Mara Swan, ManpowerGroup EVP at Davos 2016.

Top Thought Leaders in Trust

Reputation Leaders is honored to receive a Multi-Year Award for Trust from Trust Across America – Trust Around the World 2019 for linking trust to reputation and business outcomes.