Reputation Advantage

What is Reputation? If brand is a promise you make; Reputation is how well others think you are living up to your promise

Protect reputation risk

No organization is immune to a reputation crisis.

A good reputation is a lifeline in a crisis to be given the benefit of the doubt along with time to fix problems, rebuild trust, and get back on your feet again. Warren Buffett famously said: ‘Lose money, and I will forgive you but lose even a shred of reputation, and I will be ruthless.’

Reputation Leaders have the know-how to help firms assess any reputational damage, determine gaps in actions and communications, and help rebuild stakeholder trust and communicate a better future.

Build reputation advantage

Reputation is for more than organizational survival; it is a way to build long term competitive advantage:

  • Business growth through repeat sales
  • Preferential access to new markets, and client opportunities
  • Premium valuations for stock, brands and services
  • Favourable perceptions with media, regulators, government officials, NGOs
  • Attract and retain a highly skilled and engaged workforce
  • Grow trust capital with clients, employees, suppliers, and partners

We call it building Reputation Advantage ™

Reputation Advantage balances 4Ps

Building Reputation Advantage requires linking What you do to How and Why you do it

What you do: Products and Services

How you do it: People and Processes

Why you do it: Purpose and Profit

Our Approach to Building Reputation Advantage

We work with clients to implement a data-driven approach to building and sustaining a reputation

  1. Give reputation a definite job to do by linking it to purposeful action and desired outcomes
  2. Reputation is in the eye of the audience, requiring a deep understanding of stakeholder expectations
  3. Identify gaps between what stakeholders expect of an industry leader and perceived performance
  4. Influence Corporate Reputation through trustworthy actions and frequent open communications
  • Do what you say – Actions speak loudest
  • Say what you do – Silence is not golden, it is ceding your message to others
  1. Rigorously track reputation attributes against expectation gaps, competitor scores and goals

Reputation Leaders can help build and track your corporate reputation with priority audiences through direct research, media analytics and years of experience in modelling reputation drivers and messaging.

For more information or to discuss case studies or opportunities, please get in touch.