In the media

Effective thought leadership is part of an overall PR program, which in turn should be part of an overall marketing program. When it isn’t, ROI suffers. These are the findings, released in Curtis Sparer's article in Fast Company, after Bospar recently joined forces with UK market research firm Reputation Leaders on a thought leadership survey. The results show that top organizational leaders believe thought leadership has a high ROI of 16% or greater—while department heads estimated its ROI between 5% to 15%.