Brand Positioning and Messaging for a Leading US Yogurt Brand
We have helped a top Greek Yogurt brand in the U.S, to understand the impact of Health Care Professionals on patient/consumer behavior in trying Greek Yogurt and this brand in particular
We developed differing sets of questions designed to understand consumer responses to the messaging optimized for Healthcare Professionals.
Strategic testing allowed us to understand the extent to which recommendation from a Healthcare Practitioner has an impact on whether or not respondents would choose to include Greek Yogurt in their everyday lifestyle.
Return on influence model
By combining market size, reach and message influence data, we were able to ascertain the highest potential return on investment from any potential campaign which targeted Health Care Practitioners as a route to the patient/consumer.
