Purpose Journey For Pepsico

Reputation Leaders successfully shifted PepsiCo from ‘soda maker’ to a responsible global F&B company by asking key questions to identify reputation gaps and drivers, evaluate diverse stakeholder needs and ultimately devise a Global Message Architecture to grow awareness of Pepsico’s brand portfolio

From: Soda Company


Portfolio Story

Brand association with PepsiCo is increasing

Awareness of more PepsiCo brands is associated with higher reputation


Health & Nutrition/Enviroment Story

PepsiCo reputation attributes increased, notably on good citizenship and making progress on the environment

Positive media sentiment on Performance with Purpose particularly around Health and Nutrition

To: Diversified Food & Beverage Company


The Complete Purpose Story

PepsiCo reputation holding steady at 32% “Excellent” rating