Purpose Journey For Pepsico
Reputation Leaders successfully shifted PepsiCo from ‘soda maker’ to a responsible global F&B company by asking key questions to identify reputation gaps and drivers, evaluate diverse stakeholder needs and ultimately devise a Global Message Architecture to grow awareness of Pepsico’s brand portfolio
1
Portfolio Story
Brand association with PepsiCo is increasing
Awareness of more PepsiCo brands is associated with higher reputation
2
Health & Nutrition/Enviroment Story
PepsiCo reputation attributes increased, notably on good citizenship and making progress on the environment
Positive media sentiment on Performance with Purpose particularly around Health and Nutrition
To: Diversified Food & Beverage Company
3
The Complete Purpose Story
PepsiCo reputation holding steady at 32% “Excellent” rating
