Thought Leadership on Automation for ManpowerGroup

Utilising ManpowerGroup’s 2017 global employer survey, we curated their Skills Revolution 2.0 showcase report which saw a hugely successful launch at WEF Davos 2018. It supported their ‘Rethinking Leadership In The Digital Age’ platform and reaffirmed their position as a thought leader in their industry.

Skills revolution 2.0

The purpose of ManpowerGroup’s report ‘Robots Need Not Apply: Human Solutions for the Skills Revolution’ was to understand the current and expected short-term impact of automation on businesses and jobs around the world and to understand what human skills will be most valued and how the workforce can upskill (at speed and scale) to meet these needs.

Key findings and media impact

The Skills Revolution 2.0 report released at WEF Davos 2018 is a pathway for employers to understand how they can enable their current and potential workforce to upskill, re-train and convert adjacent skills to meet the needs of the rapidly changing employment landscape.

The insights crafted by Reputation Leaders in the report helped to amplify ManpowerGroup’s impact at Davos and provided a thought leadership platform from which they were able to engage and connect.

Robots Need Not Apply’ report was responsible for over 550 of media mentions during January 2018 alone, including 94 news articles and 439 tweets. Major international news outlets covered the release of the report and 340 unique twitter users with a combined 1.8 million followers also publicized the report.¹


With the right skills mix, people will augment rather than compete with technology. And as leaders, helping people upskill and future-proof themselves will be the defining challenge of our time. Identifying in-demand skills and providing access to employment will be the solution to the Skills Revolution.
Jonas Prising
Chairman and CEO