Americans say ESG is a-okay

A bar chart titled, "What phrase best describes the approach that companies take to improve business, society, and the environment?" The stats depicted are: ESG, 23%; Sustainability, 23%; Corporate Social Responsibility, 21%; Purpose, 11%; Corporate Citizenship, 8%; Stakeholder Capitalism, 7%; Stewardship, 5%.

Americans say ESG is a-okay

We partnered with the Purpose Collaborative to ask Americans what term they feel best describes “the approach companies take to improve business, society and the environment.” Over the past year, a rising chorus of conservative U.S. voices have claimed that ESG is “woke capitalism,” or corporate virtue signaling about social and environmental concerns which they see as beyond the bounds of business. However, the term ESG is fine, according to a recent poll of 1,000 Americans.

You can view the full blog post, written by Carol Cone of the Purpose Collaborative on Triple Pundit.

Reputation Leaders is a global thought leadership consultancy. Our people are passionate about business as a force for good, believing that profit and purpose can co-exist by aligning brand purpose with responsibility towards the environment, society and corporate citizenship. Reputation Leaders Ltd managed the study which ran with 1,000 nationally representative respondents in the U.S. in July 2023.

The Purpose Collaborative is a global group of 45+ firms and subject matter experts in 20+ countries with 500+ professionals, all developing breakthrough work to help organizations accelerate their purpose, ESG, and sustainability commitments. Member capabilities include research and data analytics, employee engagement, sustainability strategy and reporting, digital marketing, creative programming and storytelling, and video production. Learn more here.

Carol Cone, CEO of Carol Cone ON PURPOSE, is internationally recognized for her work in social purpose and CSR. For more than 30 years, Cone has embraced a steadfast commitment to building lasting partnerships between companies, brands and social issues. She adamantly feels that today, companies and brands must have a deeper meaning beyond the bottom line. She is also a recognized thought leader in social purpose, having conducted the world’s first research, then dozens of studies with business executives, citizens, employees and nonprofits to gain critical insights to inspire organizations to engage with society as wise business strategy. Overall, Cone’s signature programs have raised more than $3 billion for various social issues.