Author: reputationleadersadmin

01 Dec Americans Prioritize Social Responsibility in 2023

16 Oct Meat consumers are more concerned than ever about where animals are raised.

18 Sep C-suite confirm Thought Leadership delivers a high ROI

Effective thought leadership is part of an overall PR program, which in turn should be part of an overall marketing program. When it isn’t, ROI suffers. These are the findings, released in Curtis Sparer's article in Fast Company, after Bospar recently joined forces with UK market research firm Reputation Leaders on a thought leadership survey. The results show that top organizational leaders believe thought leadership has a high ROI of 16% or greater—while department heads estimated its ROI between 5% to 15%.

18 Sep Americans say ESG is a-okay

We partnered with the Purpose Collaborative to ask Americans what term they feel best describes “the approach companies take to improve business, society and the environment.” Over the past year, a rising chorus of conservative U.S. voices have claimed that ESG is “woke capitalism,” or corporate virtue signaling about social and environmental concerns which they see as beyond the bounds of business. However, the term ESG is fine, according to a recent poll of 1,000 Americans.

05 Jun Many Americans Are Skeptical of Corporate Environmental Claims

A new study reveals many Americans are skeptical of corporate environmental claims. Americans understand climate change is real but remain doubtful of corporate promises to reduce carbon emissions and move towards net zero, according to a May 2023 survey of 1,000 US adults by Reputation Leaders. More than half of Americans (56%) in the survey believe that companies claiming to reach net zero by 2030 will fail. On the other hand, only 23% of Americans believe that companies promising to achieve net zero by 2030 have a concrete plan which allows them to fulfill that promise. Click here to review the full results of the report.