Reputation Leaders’ work with the United Soybean Board reveals meat consumers are more concerned than ever about where animals are raised.

Click to read the full DRG News article, “Survey Reveals Consumer Purchasing Behaviors.

70% say animal’s diet is extremely or very important to them when purchasing meat, up from 51 percent in 2019.

Americans are more concerned than ever about where the animals they are eating were raised, and what feed they were given. Meat consumers who prefer soy-fed meat say it offers better health, higher quality, greater nutrition and better taste.