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Archive

the image a walkway between two skyscrapers.

07 Mar Brand Positioning For Prudential

Posted at 15:30h in
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The image y shows a path through a park. The path is lined with trees and covered in fallen leaves. The leaves appear to be brown and yellow, which suggests it might be autumn.

07 Mar Purpose Journey For Pepsico

Posted at 14:49h in
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a white woman siting in living area with her laptop

07 Mar Brand Positioning To Help Paypal

Posted at 14:41h in
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picture of a white women at the glossary market, doing some shopping with a big smile

14 Feb Brand Positioning and Messaging for a Leading US Yogurt Brand

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  • An image to depict sustainability: a hand holds a bouquet of leaves in which a globe of Earth resets. Around the globe are icons depicting: a petrol pump, a windfarm, the sun, an oil pump, a solar panel, an ear of corn, a fire, a triangle recycling symbol, and a plant being watered.
    ‘Sustainability’ is best to communicate social and environmental responsibility
    22 September, 2023
  • The image is a blue and white poster titled "17 Accelerating Trends in a Post COVID-19 World" by Reputation Leaders. It lists two out of the 17 trends identified in the report. The first trend is "Globally interconnected." The text describes COVID-19 as a reminder that the world is more interconnected than ever before. This interconnectedness brings both opportunities and challenges, such as complex issues in health systems, economies, and supply chains. The second trend is "New world of working." The text says that working remotely will become increasingly common. For more information on the 17 trends, you can visit the Reputation Leaders website at "
    17 Accelerating Trends in a Post COVID-19 World
    17 April, 2020
  • Person holding sign
    61% of Americans Believe DEI Will Take a Backseat Under Trump
    28 February, 2025
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